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Advertising an ADHD Drug
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A 5 page paper criticizing an advertisement appearing in a national publication and offering an alternative approach. Drug advertising is more demanding than that for other products, and that advocating the use of drugs to manage ADHD is even more sensitive than others. Bibliography lists 4 sources.
Filename: KSmktgADHD.rtf

Advertising and Public Relations -- Codependent Media Landscapes
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This 7 page report discusses the media landscapes of public relations and advertising and the ways in which they interact in the larger processes of public communication. The relationship between the two demonstrates how the line between where the media landscape of one reality and the next blur. The report also briefly discusses how the radical transformation of the business environment in recent years has been reshaping business communication. Bibliography lists 5 sources.
Filename: BWmedlnd.wps

Advertising And Youth Tobacco And Alcohol Use
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A 6 page paper that discusses the role advertising plays in the use of tobacco and alcohol among youth. Advertising is about selling images and creating discontent in the audience. At least one study found more ads for tobacco and alcohol in youth-oriented magazines. Another study found a decrease in alcohol use when all ads were banned. Statistical data included. Bibliography lists 8 sources.
Filename: PGadysm.rtf

Advertising Communications; Nokia;
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This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources.
Filename: TEnokia3.wps

Advertising Critique and Questions
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Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source.
Filename: KSadvCritQues.rtf

ADVERTISING ETHICS IN PROMOTING TO CHILDREN
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This 7-page paper focuses on the ethics of advertising, most specifically, advertising to children. Bibliography lists 5 sources.
Filename: MTadethi.rtf

Advertising Hershey Chocolate
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A 7 page paper tracing the advertising of Hershey chocolate from the 1930s through the 1990s and into the present for the purpose of assessing message changes over time. It can be argued that advertising changes society, but in the case of Hershey's chocolate it needed to follow society rather than seeking to change it as leading products changed from cocoa to candy in individual servings. Bibliography lists 5 sources.
Filename: KSadvHershey.rtf

Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
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This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf

Advertising on YouTube
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This 5 page paper takes a hypothetical target market and explores how a YouTube campaign might be successful. Bibliography lists 5 sources.
Filename: SA743You.rtf

Advertising Techniques in the Wake of Current Events
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15 pages. As current events change it is only natural that the marketing of consumer products must change as well. In the wake of natural disasters, war, and terrorist acts, we see marketing become more patriotic in nature. Other events spark unique advertising changes as well. The focus of this paper is how advertising must change with the times in order to keep the consumers' goodwill. Bibliography lists 21 sources.
Filename: JGAadtne.rtf

Advertising to Educate and Benefit Consumers
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A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf